Why are Photographers & Filmmakers turning to NFTs?

3 min readMay 23, 2022

Rethinking digital art in the metaverse & building a more welcoming environment for Photographers and Filmmakers

Digital art has long been a hard-to-enter market for artists seeking to promote their content on the web. The lack of an authentication tool has rendered it quite impossible to derive any value from artworks. Photographers and videographers alike have suffered from blatant plagiarism, the ease of which further decreased the value of their artworks and drove off collectors. The question repeatedly asked by digital art critics is the following: why would anyone buy an artwork that can hardly be authenticated and, further, is easily copied?

This paralyzing dilemma has limited the potential and investment directed toward digital art until the coming of the artists’ revolution: NFTs.

What are NFTs?

NFTs, or ‘Non-Fungible Tokens’, are unique, non-replicable digital assets that are cryptographically authenticated. NFTs are stored as a non-interchangeable unit of data on a non-modifiable digital ledger. Furthermore, NFTs can carry a great number of forms of data, such as text, video, sound images, etc.

NFTs have revolutionized the concept of digital art and transformed it into a dynamic and active market. The effortlessly-verifiable authenticity, coupled with the unique nature of NFTs, has exponentially increased the value of artworks and given artists a profitable path to promote and sell their artworks.

NFTs for Photography and Filmmaking

Specifically, photographers and videographers have resorted to NFTs to escape the boundaries set on their creativity and profits by centralized production companies. NFT marketplaces have given artists more space to innovate and unchain their potential through a limitless creative process and funds directed in a decentralized manner into their wallets. To put the cherry on top, the smart contracts that govern the trade of these NFTs give more authority to artists as they retain the right to license their artworks and earn a predefined royalty rate on their future sales.

The SAVAGE app: A breakthrough in NFT Photography

The SAVAGE app has solved a critical issue that photographers and videographers have had to deal with when minting their artwork into NFTs. The limited size of NFTs, on most NFT marketplaces ranging from 10 MB to 200 MB, has prevented artists from showcasing the true quality of their works.

The SAVAGE app has increased this limit to 2GB, thus allowing artists to use the freakishly high quality of their lenses and mint 8K60p photographs and videos.

World-renowned photographers and filmmakers such as Paul Nicklen have decided to join SAVAGE and its founder Luke Neumann in its mission to redefine the realm of digital art and build a system that values, first and foremost, the creativity of artists and their communities.

Visit SAVAGE.app to book your spot in the digital art revolution.

If you have any questions or need support, don’t hesitate to contact us on Discord.

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SAVAGE is the world’s first carbon-neutral NFT marketplace for video and photography.